a mixtape launch campaign that snowballed into freaking out members of the public with a trippy npc inspired alt. marketing initiative. we produced, created and captured it all.
the brief for the release was to put a billboard up in london, and have a loose theme attached to it. with the second mixtape, comes The Second Coming. we studied real world cult literature, and how religious billboards citing bible passages were [badly] designed before casting members of our new cult.
this sort of thing is probably the best showcase for what represents amitybloc. sure, put up your billboard, make your pre-rolls, tiktok your tiktoks (we can do all of these too btw) but nothing can equal launching a release in a completely left-field and alternative way, something that represents the core personality of the artist, something to get fans excited and soon-to-be fans wanting to know more. sorry to get emotional.