a project with

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

Heading

Heading

Heading

Heading

Heading

Heading

Heading

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

sad night dynamite

the brief for the release was to put a billboard up in london, and have a loose theme attached to it. with the second mixtape, comes The Second Coming. we studied real world cult literature, and how religious billboards citing bible passages were [badly] designed before casting members of our new cult.

this sort of thing is probably the best showcase for what represents amitybloc. sure, put up your billboard, make your pre-rolls, tiktok your tiktoks (we can do all of these too btw) but nothing can equal launching a release in a completely left-field and alternative way, something that represents the core personality of the artist, something to get fans excited and soon-to-be fans wanting to know more. sorry to get emotional.