basically, we don't think anyone actually enjoys watching lyric videos, but for a new artist it's often the first visual output. that's just silly. so for joy club, we made an "anti-lyric video".
posters being plastered up for an underground clubnight being filmed POV style, with lyrics within the designs themselves, that's the video.
also made merch as a result, as some of the lyrics found their way onto t shirts, tape, stickers etc etc etc. what's funny is that all the shots we wanted to get of ppl having a good time were made impossible because something called covid (?) was round the corner and no one was going out anymore :) still a fun watch.