creative direction for flowerovlove who somehow lives a double life as a full time student and to-be pop icon. we've done her artwork and music videos with the focus on delivering diy authenticity.
flowerovlove has a real bedroom pop energy. all ideas we make are done with that in mind. we want people to connect with her as directly as possible so everything is done with an industrious diy spirit. we also want things to just a bit weird too. she's got this v fun sense of humour.
the result of these two factors means creating artwork with really long jelly legs, but doing it with off-the-shelf resources. all walls are down, you're already in her world when creating things is that accessible.