lockdown video shoot in his mum's garage. when we get a brief in for lo-fi, it's usually a creative decision - but not with this one. still, it's probably the most honest and authentic feeling video we've created.
shot on iphone during lockdown (one?) with all the visual fx amazon prime could afford us. don't use this knowledge against us, but the budget was only a couple of hundred pounds. if that shows, then good.
if you want to feel connected with a new artist, it's never going to be via a chocolatey sickly slick video. make something hand-in-hand with them, and it'll connect way better. point being , the result is still something that gets referenced for incoming briefs to this day.