this campaign launch would pair with the release of the album talk memory. we really wanted to integrate something that would provide the user with a more hands-on and interactive way of connecting with the tv.

using any phone, the user is able to connect to the television via a QR code. instantly their phone would transform into a remote control featuring appropriately dusty looking buttons. with this remote control they're able to browse the television guide and enter any channel number they desire. fun ennit.