having worked with xl recordings on microsites for jai paul and casisdead, our sights turned towards badbadnotgood for an interactive tv experience.
this campaign launch would pair with the release of the album talk memory. we really wanted to integrate something that would provide the user with a more hands-on and interactive way of connecting with the tv.
using any phone, the user is able to connect to the television via a QR code. instantly their phone would transform into a remote control featuring appropriately dusty looking buttons. with this remote control they're able to browse the television guide and enter any channel number they desire. fun ennit.