creative campaign direction for close to home, the debut album from aitch. amitybloc created a merch drop talking point, via a shopping channel inspired tv show.
amitybloc created a new 0161 manchester-based phone number. fans were able to dial into aitch's "home phone number" and listen to exclusive music before official release by following a number menu.
once fans were deep enough into the menu system, they were able to leave many (many many many many) voice mails for aitch to personally listen to at his own leisure...