creative direction for dance record label, 21NHG. its name is taken from the address of notting hill arts club, an underground venue with a set of stairs to take you down to the main room.
for everyone the night there begins the exact same way: at the top of the stairs. here is where anticipation is at its highest, the music reduced to the fundamental beat and every step down is a descent into adventure.
21NHG cease to be a string of numbers and letters, but in this context are five friends on their way downstairs to the club.