we answered the brief by proposing one question: if you could hold up a lens and see nothing but the energy emanating out of people, what would it look like when they they were feeling nothing but euphoria?

amitybloc produced the single artwork, campaign videos and album art via a hugely collaborative process. we tag teamed with photographer ronan park on the shoot day. glitch artist chromatic artifacts then worked on building the euphoric lens. the final piece was brought together by rory dewar.